Nor-Cal Fitness Summit 2015

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Started.

October 23-25, 2015

Nor Cal Fitness Summit

Mountain view, CA
October 23-25, 2015

  • 61

    Days

  • 14

    Hours

  • 54

    Minutes

  • 43

    Seconds

Where: 
Evolution Trainers

  • 2044 Old Middlefield Rd.
    Mountain View, CA 94043

  • Contact

  • (925) 360-5269

About

Get the recipes to transition from being a passionate fitness trainer with no free time and no money to being a successful fitness business owner with both freedom and money to live the life you want.

Speakers

pRESENTATIONS


COREY TAYLOR » INSIDE THE MIND OF YOUR ATHLETE: THE ART OF MOTIVATION

There are many trainers, but what separates the great ones from the average ones is their ability to motivate their athletes.  This session will focus on motivating athletes of all ages and abilities!
 Motivation should be the foundation of the culture at any facility.  It is what will attract and retain clients; it is what makes a facility unique.  The foundational characteristic, what ties everything together, will be different for every trainer but Corey will discuss how he uses “MINDSET” as his foundational characteristic for success and how to cultivate this in yourself and those around you


ASHLEY SELMAN »
Building Your Dream Facility: Are you thinking of opening your own facility or expanding an existing one?  Are you unsure where to begin in the process, or what to even expect?  Listen in as Ashley shares in depth with you her first hand experiences and lessons that she learned while building out and opening her world-class 14,000 square foot facility.   In this talk you will learn: - if having a studio is the right direction for you - who you need to get on board to help you make it happen - what obstacles to expect and how to overcome them - keys to making your facility stand out from the crowd and
- the hands-down most important ingredient to make your own brick and mortar a success!


PAT RIGSBY » CREATING YOUR IDEAL BUSINESS
You can build a training business that allows you to have the Impact, Income and Lifestyle that you want and in this presentation Pat will give you his simple format for making your Ideal Business a reality.


DENNIS DUMAS JR. » THE BUSINESS AND PSYCHOLOGY OF SMALL GROUP TRAINING

In this course participants will learn multiple ways to build successful small group training business models. From the number of participants to the price structure and frequency every detail on a multitude of small group training programs will be discussed and understood. Additionally the class will work together to understand the psychology of SGT how its different than one on one and why it is so important for the growth of our industry. From building community and relationships with the to finding a way to get more people involved with fitness to combat illnesses and other epidemics such as obesity and heart disease. . 


DR. JONATHAN MIKE »

This hands-on session (with some videos for demonstration) will discuss and identify the Biomechanics and Technical intricacies of the Deadlift for personal trainers and coaches to help clients and athletes better understand the deadlift and it's execution. From simple observation, it seems to be a relatively simple movement to complete that doesn’t require much thought or technique. However, the deadlift is one of the most technical and difficult movements to master. This presentation will cover the importance of the deadlift, and a complete analysis of the mechanics and technical intricacies of the deadlift, both from an execution and a training perspective.



ROBERT LINKUL » FROM ENTERING THE INDUSTRY TO OPENING YOUR OWN STUDIO..AND ALL THE STEPS BETWEEN

Robert Linkul will guide you through the detailed progression of successful steps for a personal trainer developing a career in the fitness industry. These steps will progress from the new personal trainer entering the industry up to the experienced professional looking to go into business on their own. Robert will also focus on establishing professional standards as a working professional, developing good business practices, building a clientele, selecting a specialty and mastering your craft and the potential of opening your own personal training studio. 

AJ ROBERTS » THR TRUTH ABOUT BEING A SUCCESSFUL FITNESS PROFESSIONAL
What you really need to know to survive, thrive and flourish in one of the most competitive industries in the world.


BRIAN GRASSO » THE EVOLUTION OF COACHING & NEXT FRONTIER OF FITNESS SUCCESS

While exercise, nutrition, biomechanics and rehabilitation continue to be important channels of learning for Fitness Professionals worldwide, one of the most critical missing links within our understanding of client and business success is the mind. What truly motivates your clients? Is lack of success or adherence to a fitness program really a lack of willpower? Does your business sincerely stall due to circumstance or inadequate marketing knowledge? As the fitness industry continues to do its good work, our own next evolution must come in understanding that we are not merely exercise specialists, but Coaches who must learn the key elements of communication, motivation and success.

DR. JOHN RUSIN » SELF-SUFFICIENT SOFT TISSUE MANAGEMENT

In this lecture and lab section of the presentation, the foundations of Hands-On Self Myofascial Techniques will be explored, defining rolls and ways to enhance client’s soft tissue functionality while enhancing an overall client experience and goal attainment.  Lab instruction will focus on the foundational skills of Hands-On SMR to build a structure for teaching specific protocols for this technique.


LUKA HOCEVAR» HOW TO BUILD A REAL, RAW, RELEVANT AND RESULTS DRIVEN FITNESS BUSINESS

In an industry where almost 20% of gyms close every year and many of the rest are either just making ends meet, competing in a "red ocean" battling for low prices, or running a gym that they realize is a copy of many other gyms - but none of their values, vision and purpose.... ...it's time to talk about the why, what and how to build a Real, Raw, Relevant fitness business that produces Results for your clients, builds an unbreakable community and is profitable; building the lifestyle you want (and you actually LOVE your business - and are excited to step foot in it every day, rather than being exhausted from the "hustle and grind"). What does that even mean?

Real - No B.S. when it comes to training, nutrition, marketing or sales. You live in integrity with what you believe in and that is what you create Raw - You're not scared to put yourself and your message out there - it's UNIQUE because no one is like you, with your story, experiences, feelings and thoughts....this automatically positions you because the competition can't copy (and the truth is most people don't even know who they are and what they represent....so they copy what they think is right). THIS is one of the KEYS to charging higher rates and having your gym burst at the seams while everyone else tries to undercut each other on "low price" Relevant - How is your message relevant to your clients and prospects and how is it relevant to YOU. So much communication (marketing) that is created is NOT relevant to the people you want to help and is actually hurting your business! Find out how to make it ATTRACT people to you rather than turning them away... Results - it's what matters to your members and to you.

Results are body transformation, community, how you make people feel, how their life is better because of it.....and also Results for you, your business, your family and your life. At the end of the day the Results never lie......do your clients get results? Do they stick around? Do you live the lifestyle you want? How is your bank account looking like? Do you see your kids? Do you have a great relationship? What about security?
What else will you learn in this presentation: - Discovering what business you want now and in the future and how to create a path and plan for it so that you build an Empire vision rather than working day to day and feeling like everything is one obstacle away from collapsing your business - What skill-sets and mind-sets you MUST develop if you're going to build a profitable business you love, a team that will work in line with your vision as well as fulfill theirs, and a lifestyle that you and your family deserves.

- The Two Punch KNOCK OUT combo - Predicable and Sustainable Business. The elusive combination most fitness business never figure out before it's too late and they have to shut down. If your business is based on solely "hustle" and not predictable leads (you can actually get leads at will) then times will be tough. And if you cannot SUSTAIN your business by building a team then you are dependent on only you (forget about being able to do things at your own time and will) - How you can crush the competition with this ONE powerful philosophy. - The guaranteed formula to be out of business (and completely irrelevant) in the next 5-7 years and how to avoid it to supercharge your business as THE transformation gym in your area


AMANDA MITTLEMAN » SEDENTARY TO SUPERHERO

Although we have more access to information about health, nutrition and exercise than ever, the number of obese Americans continues to rise.  As technology continues to evolve the necessity for movement will continue to decrease.  Amanda will equip fitness professionals with a new understanding of the postural and metabolic problems that accompany sedentary lifestyles along with tools to become the solution to America’s obesity and sedentary crisis. 

JOE ARKO » NUTRITION RELOADED

In this talk Joe will share some of his advance strategies he uses with his advance competitors and UFC fighters along with general clients to help you get clients in shape. Learn the exact day by day strategies he implements to get his clients lean and ripped!


MARK FISHER » YOU CAN'T HAVE A BUSINESS CULTURE WITHOUT A CULT: HOW MISSION, VALUES, AND CULTURE DRIVE UNREASONABLE BUSINESS SUCCESS

In this lecture Mark  will go  behind the scenes of Mark Fisher Fitness’ s success.  Attendees will gain greater clarity around the deeper mission behind their fitness business, and consider the values they want to inform their business. Mark will offer a number of  strategies and tactics that can be applied  to create and strengthen a remarkable business culture. Attendees will leave with action steps that can be applied on Monday morning , whether they own multiple facilities or they’re building their first personal training business at a big box gym.


HOLLY RIGSBY » BUILDING A COMMUNITY OF RAVING FANS

In this presentation Holly will share her strategies and secrets for building an authentic, loyal community of the exact clients you want to serve. You'll learn how Holly: Has attracted the 'right' people by sharing a truly authentic message. Uses several different online channels to create and build relationships that last for years. Has built a true community while almost all of her competitors have simply seen customers as transactions. And much, much more! If you want to build a loyal community of the exact clients you want to work with, Holly's presentation is for you.

CODY SIPE » FUNCTIONAL AGING TRAINING: AN EVIDENCE-BASED APPROACH TO TRAINING MATURE CLIENTS


Adults 55 and over are the fastest-growing age group in the world yet there are few exercise programs that address their specific functional needs.  The aging process not only affects strength and endurance but also motor control, proprioception, power, agility, balance and more.  This session will teach you the fundamentals of an evidence-based approach called the Functional Aging Training model developed by the Functional Aging Institute.  This model has been developed from the latest research and has been used successfully on thousands of older clients of varying ages, genders, health status and functional levels.


SETH MUNSEY » CREATING AN AUTONOMY SUPPORTIVE ENVIRONMENT AND WHY IT MATTERS

It's human nature to resist the feeling of being controlled. Giving clients the ability to make choices can make a big difference in retention and results. A great way to increase client autonomy is with the DVRT System.



 

SCHEDULE

Friday, October 23

  • 11:45AM

    Summit Kickoff.

  • Lecture I

    12:00PM - 1:30PM
    Ashley Selman

  • Lecture II

    1:35PM - 2:35PM
    Amanda Mittleman

  • Lecture III

    2:40PM - 4:40PM
    Robert Linkul

  • Q/A

    4:40PM - 5:00PM

  • VIP Dinner

    6:00PM - 8:00PM

Saturday, October 24

  • Lecture I via Zoom Video

    7:45 AM - 8:50 AM
    Brian Grasso

  • Lecture II

    9:00 - 10:15 AM
    Holly Rigsby

  • Hand I

    10:20 AM - 11:35 AM
    Seth Munsey

  • Lecture III

    11:40 AM - 12:55 PM 
    Pat Rigsby

  • Lunch

    1:00 PM - 1:55 PM
    (on own)

  • Lecture/
    Hand I

    2:00 PM -  3:15 PM
    Cody Sipe

  • Lecture II

    3:20 PM 4:35 PM
    Dr. John Rusin

  • Lecture III

    4:40 PM -  5:55 PM
    Joe Arko

  • Social

    6:00 PM - 8:00 PM
     

Sunday, October 25

  • Lecture I

    8:00 AM - 9:15 AM
    Luka Hocevar

  • Lecture II

    9:20 - 10:35 AM
    Dennis Dumas

  • Hand I

    10:40 AM - 11:55 AM        
    Dr. Jonathan Mike

  • Lunch

    12:00 PM - 1:00 PM    
    (on own)

  • Lecture I

    1:00 PM - 2:15 PM        
    AJ Roberts

  • Lecture II

    2:20 PM - 3:35 PM    
    Mark Fisher

  • Lecture III

    3:40 PM - 4:55 PM        
    Corey Taylor 

  • End

    5:00 PM    
    Summit Closing

     

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